Just came across this interesting article on TechCrunch ( got it from Akshay's shared items on Google Reader) which quotes results from a survey from Abrams Research to show that over 200 social media leaders think that more businesses would pay for Twitter than for Facebook.
The rationale that some give for the importance of Twitter could be attributed to the fact that it is really fast for people to do viral campaigns there in some form or the other. What makes me wonder is that though the virality is higher on Twitter, the outreach is certainly very limited ( in the range of 1:50 , with Facebook having an upward of 80(?) million people visiting the website daily).
I think it is too early to be making any of those comparisons considering the fact that Twitter is yet to do any monetization of their real estate. Also i think it will be important to see how the form factor of tweets evolve to be able to help advertisers push their messages seamlessly.
What do you think ? Is Twitter really over Facebook in its potential to give advertisers and social media folks a greater bang for their buck ?
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